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Ideas For Blog Topics | The Most Viewed Content Of Last Year

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Anyone who views their blog as a business will know the importance of tracking statistics. Looking back at popular posts and where traffic is coming from is incredibly helpful and I also find it interesting. I wrote a similar round-up post last year, summarising my most popular posts of 2018, so I thought I’d take some time, again, to look over my top 5 blog topics. This time of 2019.

This roundup may introduce you to some of my most-read posts if you missed them yourself. Hopefully, it will also give you some ideas on blog topics if you require a little inspiration.


As a self-professed technophobe, I’m a blogger who often reads ‘blogger help’ articles. When the Pipdig scandal occurred earlier this year, I did enough research to finally write my own. Technical blog and traffic tips are always going to be helpful blog topics, provided you actually know your stuff. With so many bloggers around, there are bound to be a few looking for help and advice from time to time.

I was so pleased with my Pipdig theme while it lasted. When something like this happens though, the best thing to do is let yourself be frustrated for a little while, then to move forward and learn a lesson. This article is about how I ended up with a brand new theme that I love (and still have) for a fraction of a Pipdig price.

Pipdig Scandal
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As a beauty and lifestyle blogger, one of my blog topic niches is makeup and skincare. Although I write a lot of product-specific reviews and recommendations, it’s hardly surprising that a round-up of the best nudes has proven popular. With the rise of Instagram as a platform and the demand for bite-sized information, when one post can recommend a few great products I suppose it saves readers time compared to full reviews.

Nude Lipstick Staples
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I’m so pleased that this post is in my top 5. Working with Boots on such a fun and fitting campaign was definitely a pinch-me moment and is a firm personal highlight. I received a pitch email very shortly after coming back from Paris, so it felt like fate had been at work.

Plus, everyone loves a giveaway.

Scandal Perfume
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2019 was the year I fell in love with Paris. J’aime Paris.

It’s always been on my travel bucket list, but never high enough up. We actually found ourselves there after a missed flight to Prague but alls well that ends well. We packed so many wonderful locations and restaurants into our short city break. I hoped it would be helpful to share these in the form of first-timer recommendations and money-saving tips.

Paris Eiffel Tower
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I spent a lot of the year working on making living more responsibly and sustainably. After making a whole load of swaps during an attempted plastic-free month, I wanted to share my findings. Really, this post is an attempt to encourage people to make planet-friendly swaps but without judgement.

I predict that sustainability as a blog topic will ever increase in demand. People are waking up to the issues we’re causing, and they care. With more awareness being raised by documentaries and devastating natural occurrences, more change hopefully will come.

To join me in donating to help aid the devastation caused by Australias Bush Fires, head to WWF’s Australian Wildlife & Nature Recovery Fund. They accept one-off as well as monthly donations. No amount is too small, and all add up to help save wildlife and to restore forests, their homes.


Despite the calls of professionals for niching down your blog and brand, I love that I can speak about almost anything in this space. I feel as though these top 5 show that lifestyle content is still in demand. These posts demonstrate that beauty, blogging, sustainability, lifestyle, and travel topics are being read. So take inspiration where you can, and from those topics which fit your own brand, but write about things that you’re interested in. Content is always better that way.

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  • Reply Rosie Ireland

    This is such a good post! I love getting blog post inspo from other bloggers!

    January 11, 2020 at 3:43 pm
    • Reply sophhearts

      I’m so glad you think so! Me too x

      January 12, 2020 at 5:16 pm
  • Reply Anika

    Love the positivity and inspo in this post! I definitely agree there’s a demand for lifestyle blogs, I’m always on the hunt for new ones.

    Anika |

    January 11, 2020 at 6:00 pm
    • Reply sophhearts

      Thanks so much! I love reading other lifestyle blogs too, I’m glad you do! x

      January 12, 2020 at 5:26 pm
  • Reply Georgia Anne

    You had some pretty great posts go live in 2019! I definitely feel like the most popular topics last year were all to do with sustainability and scandals within the blogosphere.

    January 11, 2020 at 6:28 pm
    • Reply sophhearts

      Thanks so much! I think you’re right- I’m so glad that everyones taking more of an interest in sustainability x

      January 12, 2020 at 5:29 pm
  • Reply Lucy

    I loved your posts from last year and I’m looking forward to seeing what content you produce this year! I’m definitely going back to read the Paris post as I’m eager to visit Paris soon as it just looks beautiful! x

    Lucy |

    January 11, 2020 at 9:17 pm
    • Reply sophhearts

      Thank you so much! I absolutely fell in love with Paris and will be going back again and again I’m sure. I hope you love it as much as I do and find the guide helpful! x

      January 12, 2020 at 7:50 pm
  • Reply Nancy

    I loved Pipdig’s theme but their ethics were not there… A few days ago, I checked up on what’s going on with them and they’re still being trashed! Oooh! I remember these posts! You’ve done a great job with all of them. Hope 2020 will bring you a ton of exciting topics to continue to blog about!

    Nancy ♥

    January 11, 2020 at 9:52 pm
    • Reply sophhearts

      I totally agree- ooh I’m not surprised, they’re so pricey too! Thanks Nancy, I hope you have a great 2020 too and look forward to seeing what you get up to! x

      January 12, 2020 at 7:57 pm
  • Reply Kelly

    This is such a helpful post! I love getting a little bit of “bts” from people’s blogs.

    January 11, 2020 at 9:56 pm
    • Reply sophhearts

      I’m so glad you think so! Me too, I find them so interesting! x

      January 12, 2020 at 7:59 pm
  • Reply Sarah

    This was such an interesting post to read and it’s always cool learning which of your posts are the most popular. It’s good that your Pipdig post was so popular as I’m sure a lot of bloggers needed help and were uncertain about what to do next. Working with Boots must’ve been so incredible! I look forward to seeing what you do during 2020 🙂

    January 12, 2020 at 3:50 pm
    • Reply sophhearts

      I’m so glad you think so! I do hope that it helped some people out, I know I was in a total pickle to begin with because I’m not very techie. Thanks lovely! x

      January 12, 2020 at 8:05 pm
  • Reply Gemma

    I’d love to go back to Paris, such a beautiful city! I need to do more blog tips this year, they’re always so popular but I never get round to it!

    January 13, 2020 at 7:21 pm
    • Reply sophhearts

      It’s so beautiful isn’t it, I didn’t think I’d love it anywhere near as much as I did! You write such great content anyways lovely, I’m looking forward to keeping up in 2020! x

      January 13, 2020 at 8:54 pm
  • Reply Gemma

    I love looking back at posts to see which were the most popular. It always works out that the most read were one’s you’d never expect! It’s crazy that it’s almost a year since all of the pipdig stuff xx

    January 14, 2020 at 10:42 pm
    • Reply sophhearts

      Me too! I think so too, it’s a little strange when the most read are posts that randomly came to you and weren’t planned as much as the others too!x

      January 17, 2020 at 11:55 am
  • Reply Lauren

    This is so interesting! I always find it intriguing seeing what people enjoyed most – especially when it is posts that I never expected to do as well as they did

    January 14, 2020 at 10:45 pm
    • Reply sophhearts

      I do as well! It’s always so handy to know what to focus on more in the future too, and it’s lovely when the things I’ve most enjoyed writing become the most-read! x

      January 17, 2020 at 11:46 am
  • Reply katy gilroy

    this is so helpful and interesting, you’re a star x

    January 15, 2020 at 12:26 pm
  • Reply Amy

    I loved the concept of this post, I need to pay more attention to what people are reading on my blog etc and what are the most popular posts.

    On a side note, I fell in love with Paris in 2019 and really do want to go back.

    January 18, 2020 at 8:51 pm
    • Reply sophhearts

      Thank you! I don’t look at my stats enough because- time- but it’s definitely helpful to! I’m so glad you got to fall in love with it too- it’s so magical isn’t it?!x

      January 21, 2020 at 12:41 pm
  • Reply Makeup Muddle

    Thanks for sharing these with us. Sometimes it gets hard to think of new ideas, so posts like these are really great to help inspire some post topics! xo

    Makeup Muddle

    January 23, 2020 at 5:30 pm
    • Reply sophhearts

      I totally agree- I\m so glad you found it helpful x

      January 25, 2020 at 10:13 am

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