Soph Hearts features a variety of products and experiences; some I will have purchased myself and some will have been provided to me for reviewing purposes. I always have and always will be 100% honest about my opinions of them regardless. I accept brand collaborations, so feature PR samples and sponsored posts at my own discretion. In each and every case, I am transparent and disclose at the end of the relevant posts for full transparency. I strive to be trusted and never have or will make insincere recommendations. Please be mindful however, that products which work well for my skin/hair type etc. may not work in the same way for you. I try to be as informative as possible with regards to my experience with products and often offer background information where relevant.
In this day and age many of us rely on social media for recommendations. Although I create content, I am also a consumer of it and strongly believe in the importance of integrity.