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Winter Wardrobe Staples: The H&M Conscious Knitwear Edit

Cosy White Jumper
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Knitwear is the style staple of the season. Proof that winter can be both stylish and warm, and the perfect addition to weather that bullies us into layering. My wardrobe is overflowing with it, and yet when I recently browsed the H&M website there were three more pieces that I couldn’t bear not to purchase.

If you don’t love a piece of clothing then you shouldn’t buy it, take it from me. I’ve exchanged too much money for clothes destined only to hang limply in the depths of my wardrobe until my annual charity shop cull. What I’ve learned is that even the slightest hesitation about whether I’ll actually wear something usually means that I won’t. So a new style rule, which I’m enforcing strictly and with immediate effect: ‘don’t buy it unless you love it’. Similarly, I’m going to try to work out a style budget. I’m aiming to purchase the things that I love when I see them, avoiding ‘sold out’ regret.

These new style habits of mine are why I knew that I needed to make room for 3 more sweaters in my knitwear collection. I saw them and loved them, and tried them on and loved them more. These knitwear picks are pretty similar classic neutrals, and make perfect additions to any capsule wardrobe.


Practicality wise, white polo-necks are the worst idea. But despite the stress of inevitable orange necklines, I just can’t resist them. The imitation pearls along the neckline are a beautiful detail which makes the piece look more expensive than it is. I was interested to read that it’s a H&M conscious product. I’d not bought from the line before now, but to qualify as conscious, items must contain at least 50% sustainable materials.

Classic White Knitwear
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This is a prime example of why we should buy the things we love when we first see them. I noticed this jumper before Christmas when I was in a rush. Typically, when I made it back to the store I found that it was sold out in my size. Luckily it worked out for me this time and I was able to order it for half the price online. If you love this as much as I do and it doesn’t have your size then this jumper is full price but very similar.

I love this so much that I broke my habit of washing things from shops before wearing them. I felt like I had to wear it to bring the new year in (we didn’t go out). It’s the softest, cosiest jumper that I own, and even Jamie commented on how nice it felt.


Another conscious pick and a versatile classic, it was the detail that sold me on this jumper too. Sparkly stones adorn the left side of it, making it a great piece to be dressed up or down. Paired with jeans or a skirt, heels or flats. Some of my knitwear is definitely more on the slouchy side and is only suitable for home or the office. The picks in this edit are great because they’re comfortable yet still allow me to feel put together rather than dressed down.

H&M Knitwear
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In my attempts to be more eco-friendly, I’ve struggled a little with fast fashion. As someone who has always loved playing with style, and more simply, shopping, I’ve known that I need to make changes in this respect. H&M conscious is a welcome line which I’ll definitely be shopping from again. By shopping with more responsible brands and ensuring that I get great cost-per-wear by looking after my clothing and only buying things that I love, I’m confident that my shopping habits this year will be more responsible. Hopefully, changes like these are ones we can all make, for the sake of our finances, our wardrobe spaces, and, most importantly our beautiful world, and everything in it.

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  • Reply sophie

    knitwear is a huge staple in anyones wardrobes and you have given some interesting new buys for people like me who will definitely now want to buy these haha!

    January 16, 2020 at 5:55 pm
    • Reply sophhearts

      I totally agree- I’m always cold so live in it! I’m so glad you like them!x

      January 17, 2020 at 11:56 am
  • Reply BeccaLois Blogs

    I love the H&M conscious range! Their plain ribbed t-shirts amazing quality and only £3.99 – I recommend so much. I haven’t seen that jumper in store, will have to keep an eye out for it! Becca x

    January 16, 2020 at 9:43 pm
    • Reply sophhearts

      It’s fab isn’t it?! Oh I’ve not spotted those yet so will definitely keep an eye out! x

      January 17, 2020 at 12:04 pm
  • Reply Nancy

    I love knitwear so much – they look super luxurious! I love that the jumper is affordable and it looks super cute. I am a fan of the turtle neck concept to keep your neck warm! Love that there are a lot of options out there. I need to go buy more knitwear, hehe!

    Nancy ♥

    January 18, 2020 at 2:21 am
    • Reply sophhearts

      Me too! I practically live in it, especially at this time of year! Thank you- there’s always room for more, right!? x

      January 21, 2020 at 12:47 pm
  • Reply Gemma

    I just love that jumper so much. It’s so cute, and I love the button details, and what a bloody bargain! It looks like something you’d see in Zara for three times the price xx

    January 18, 2020 at 7:03 pm
    • Reply sophhearts

      Thank you so much! I totally agree that the roll neck one does look a lot more expensive than it actually is x

      January 21, 2020 at 12:49 pm
  • Reply Rachel

    I really like this jumper and I love the detailing of the buttons on the shoulders but more excitingly it isn’t blooming cropped like every other piece of knitwear seems to be right now!

    January 18, 2020 at 7:17 pm
    • Reply sophhearts

      Thank you! Haha, tell me about it- who wants a cropped jumper?! Certainly not me! x

      January 21, 2020 at 12:51 pm
  • Reply Kim

    These are both gorgeous jumpers. I’ve not been to H&M for ages but I’ll have to pop in there soon.

    January 19, 2020 at 6:41 pm
    • Reply sophhearts

      Thank you! I’ve not shopped there in the longest time before now, but I’m absolutely loving some of their stuff recently! x

      January 21, 2020 at 12:59 pm
  • Reply Kelsey

    Love the detailing on this sweater! So cute!
    Xo, Kelsey

    January 20, 2020 at 12:23 am
  • Reply Hena Tayeb

    That is a great looking sweater.. love the button detail.

    January 21, 2020 at 2:52 pm
  • Reply Nicola

    I love knitwear so I enjoyed this post. There’s nothing better in the winter than snuggling up in a great big jumper!

    January 21, 2020 at 5:23 pm
    • Reply sophhearts

      I do as well, and thank you! I totally agree x

      January 22, 2020 at 3:01 pm
  • Reply Kemi

    Absolutely love this jumper – looks so cosy!

    January 21, 2020 at 10:45 pm
  • Reply Makeup Muddle

    It looks like such a cosy sweater! You can’t go wrong with white, and I totally want your slippers! They look so cosy and soft xx

    Makeup Muddle

    January 21, 2020 at 11:25 pm
    • Reply sophhearts

      It is! I agree, I love white (although it doesn’t love my foundation) and thank you- they’re Ugg x

      January 22, 2020 at 3:04 pm
  • Reply Anya Dryagina

    What a cozy sweater! I recently bought 2 sweaters in H&M

    January 22, 2020 at 4:40 am
  • Reply Patricia & Miguel

    We love knitwear soooo much!! Especially now during the winter, it is just the best to keep us warm, comfortable and beautiful 🙂
    With love,
    Patricia & Miguel

    January 22, 2020 at 1:46 pm
    • Reply sophhearts

      Yay- I love knitwear and wear it constantly at this time of year too x

      January 22, 2020 at 3:08 pm
  • Reply Lucy

    That H&M jumper I’ve just fallen in love with! I’m going to scour H&M’s website to see if I can buy it! I love the fact that it’s made of 50% sustainable materials x

    Lucy |

    January 22, 2020 at 9:41 pm
    • Reply sophhearts

      I’m so glad you love it too- its linked in the title bit of it to save you scouring! x

      January 25, 2020 at 10:08 am
  • Reply Sophie Wentworth

    I think lines like H&M conscious are great because it allows people to still shop at affordable prices and get new seasonal pieces without the level of guilt of typical fast fashion. And as nice as it would be to only buy more expensive forever/ staple items, that’s not in everyone’s budget – especially when it comes to pieces like the ones you’ve featured here that the average person will need a few similar items of in their core winter wardrobe. I only have a few pieces from the conscious line, definitely something I need to check out more often. The items you’ve featured here look so cosy! x


    January 22, 2020 at 9:49 pm
    • Reply sophhearts

      I completely agree! I definitely aim to shop more of the conscious line where possible as I love that it’s less wasteful than fast fashion, as you said! Thanks lovely, they really are! x

      January 25, 2020 at 3:26 pm
  • Reply Ashley

    I adore the jumper with the sparkly stones. How important it is to try and be more eco friendly in our choice of clothing! I also really love your slippers in the cover image – they look incredibly comfy! 😁

    January 22, 2020 at 10:31 pm
    • Reply sophhearts

      Thank you! The slippers are super comfy- they’re Ugg x

      January 25, 2020 at 10:10 am
  • Reply Radi

    This sweater is so pretty. I love turtleneck styles!

    January 23, 2020 at 1:53 am
  • Reply Mica

    These are such cute knits, I can see why you had to have them! it’s nice they are a little more eco friendly too! I’ve been trying to shop less but smarter – only buying things you love as you said is a great way to ensure you are going to get wear and value from a piece! 🙂 I do the “wear it twice in the month I buy it” rule so I know it will work in my wardrobe and get worn right away!

    Hope that you are having a great week 🙂

    January 23, 2020 at 9:28 pm
    • Reply sophhearts

      I’m so glad you think so! Yes- I’m working on this buying habit too, oh that sounds like an interesting rule to implement! x

      January 25, 2020 at 10:15 am
  • Reply Maria

    This is a very classic and elegant look. Beautiful photography 🙂

    January 26, 2020 at 1:19 am
  • Reply mercy

    Nice to visit your blog again, yes I’m back. These are pretty looking jumper and nothing can go wrong with winter whites. I always like browsing at H&M, the pricing is reasonable and design is in trend.

    January 26, 2020 at 6:19 am
    • Reply sophhearts

      Hello again lovely! Thank you so much, I agree, I love whites and H&M have some great stuff in at the minute x

      February 3, 2020 at 7:44 pm
  • Reply Brena Peres

    I love the white jumpers, they are beautiful, and suit you a lot. kisses

    January 26, 2020 at 11:35 am
  • Reply Martyna

    You have a great style! I love layering during Winter.
    Have a nice day,


    January 27, 2020 at 5:37 pm
    • Reply sophhearts

      Thanks so much – me too! x

      February 4, 2020 at 2:46 pm
  • Reply Anna

    Agree with you – in my case, the smallest hesitation about whether I’ll actually wear something usually also means that I won’t lol I also try to go for more eco-friendly brands lately! Love H&M conscious – also got smth for my kids from this line!

    January 27, 2020 at 8:07 pm
    • Reply sophhearts

      I’m definitely trying to buy with that philosophy! It’s a great addition to their lines isn’t it? x

      February 4, 2020 at 2:47 pm
  • Reply Maiya

    That fluffy polo knit looks so cosy! x

    Maiya |

    January 27, 2020 at 8:16 pm
  • Reply Eena

    Knitwear is my favorite! And I’m so glad more people are trying to be eco-friendly with their fashion choices – I’ve vowed to do the same myself! Here’s to more eco-friendly fashion for the year!

    cabin twenty-four

    January 29, 2020 at 4:23 am
    • Reply sophhearts

      It’s one of mine too! Me too, it’s crazy how big an impact fast fashion is having x

      February 4, 2020 at 2:51 pm
  • Reply Babita

    Love knit wears! They look so cozy and keep you warm! Love this white piece from h&m, looks great on you my friend! <3

    Xoxo Babita

    February 1, 2020 at 1:32 pm
    • Reply sophhearts

      Me too and thank you so much x

      February 4, 2020 at 2:57 pm
  • Reply Amy Aed

    These photos are all super pretty and you look great! The knit looks really good on you!

    Have a great weekend! 🙂

    Amy x Wandering Everywhere

    February 1, 2020 at 4:50 pm
  • Reply Nina

    You look stunning in this white sweater, Soph. Happy Monday. xx

    February 3, 2020 at 2:42 pm
  • Reply Ashlee Stuart

    I wear so many knits during the cooler months! I love the sweater you are wearing, and you could really dress it up or down!

    Ashlee |

    February 4, 2020 at 3:55 pm
    • Reply sophhearts

      Me too- they’re such a winter staple! Thank you lovely x

      February 6, 2020 at 10:45 am
  • Reply Prettiful Blog

    I love HM underwear, definitely need to check out their knits!

    February 5, 2020 at 11:15 am
  • Reply Charity

    That jumper is too cute. Definitely a staple for Winter!

    February 5, 2020 at 11:52 pm
  • Reply Jaya Avendel

    I am a sweater fan, and the first white one rang an instant chord with me. I have one almost exactly like it!

    February 6, 2020 at 2:49 am
  • Reply katy gilroy

    oh these look amaaaazing on you!! x

    February 11, 2020 at 12:00 pm
  • Reply Lea-Mai Carter

    That jumper is gorgeous x

    February 12, 2020 at 9:03 pm
  • Reply Maiya Newey

    The fluffy polo neck is so pretty! x

    Maiya |

    February 14, 2020 at 2:23 am
  • Reply Rosie Ireland

    I just adore knitwear for this time of year and you look absolutely gorgeous!

    February 17, 2020 at 8:55 pm
    • Reply sophhearts

      I do as well, thank you so much x

      February 27, 2020 at 9:21 pm
  • Reply Amy

    I love these picks, the jumper with the sparkly stones, in particular, is gorgeous. I know Topshop have a conscious range too, it is something I am looking out for all the time now.

    March 1, 2020 at 3:29 pm
    • Reply sophhearts

      Thank you! I love little details like that. I definitely need to explore Topshops conscious range!

      March 10, 2020 at 12:05 pm
  • Reply Joyce

    H&M does such good knitwear! Love the detail on the sparkle stone x

    Joyce |

    March 4, 2020 at 5:41 am
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