All Topics, Blogging & Social Media

Posting Online | How Blogging Is So Much More Than Vanity

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Throughout my relatively short time blogging, I’ve considered the entire concept of it more times than I can count. What does posting so much of myself online mean?

As bloggers and even social media users, we post so many thoughts and opinions. Even more generally, we post a whole load of ourselves. Does that make us vain? I don’t think so.

There are so many bloggers writing such diverse content that there’s no way I can generalise a post like this. Some bloggers are vain. And whether there’s anything wrong with that is a whole different topic.

Today I wanted to share some of the reasons that I’m posting online. As someone whose voice has been smothered by shyness all too often, I wanted to share my own perspective. The reasons I share parts of my life on Instagram and this blog. There’s no doubt that everyone will have their different reasons, and of course, there is no right answer. I’d love it if you could share yours with me in the comments though!


Within my lifetime, the way in which people communicate has changed unrecognisably. Online worlds have become an increasingly fundamental part of our society. Facebook holds us hostage, teasing us with the small chance that we’ll miss an invitation to something being held via its events page. Participation in most social circles nowadays requires maintaining active social media accounts. Even my Nan has Facebook.

So what about when it’s not just Facebook you’re checking in on? Why are so many of us choosing to share details of our daily lives via Instagram stories and Twitter?

We’re no longer just checking in on and posting online for the sake of IRL friends. Social media has ensured that modern friendships are no longer born solely out of location-based convenience. We post parts of our lives online in a bid to connect with like-minded individuals and vice versa. It’s an amazing thing to open an app to so much inspiration as well as so many personalities, recommendations, and discussions. The blogging community has been heralded as a supportive group and I’ve happily made my share of friends.


Posting Online and Vanity, A Think Piece
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Controversial, right? There seem to be very divided opinions surrounding blogging for money, but personally, I think that it’s important to accept it as the successful industry it has proved itself to be.

For so many people, blogging has proven a fantastic way to earn income. Maintaining a consistent and high-quality blog requires financial investment as well as dedication and a lot of graft. If both audiences and brands are benefitting from and enjoying blog content (for free, may I add), why shouldn’t creators be compensated for their time and effort? I’ve always preached the importance of knowing your worth and as such, don’t see the slightest thing wrong with blogging as a career. I follow a diverse range of bloggers and the most important thing they have in common is integrity. I trust that every one of their recommendations, paid or unpaid, is genuine.

Chloe from The Little Plum writes about blogging for the money much more eloquently than I ever could. Instead of me attempting to explain it any more concisely, I’d highly recommend reading her article.


From an entirely different perspective, blogging is a great hobby. People blog for many reasons, but I began investing so much time into it because I found it enjoyable, rewarding and distracting. Creative pursuits have always been labeled as cathartic: Painting, photography, writing. Really, blogging can be just another creative outlet. As can Instagram.


Summer Vibes, Golden Fields
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Portraying ourselves in the exact way that we’d like to can prove a constant struggle. However, shaping ourselves online is considerably easier. Online communication affords us the luxury of deliberation and delayed response. We are able to put more thought into wording our opinions and our trusty backspace key forms the perfect safety net.

Psychological research into online behaviour actually indicates that introverts have favourable attitudes to being online because it allows them to express a side of themselves that they feel less comfortable revealing offline. A prime example is how comfortable I am to share these images within a blog post in comparison to how self-conscious I felt when cars drove by and saw them being shot. As one of the many people who sometimes struggles with anxiety, I do relate to this and feel more comfortable expressing myself online than in person.


For all its faults, Instagram is a brilliant way of storing memories. The more you post online, the more of your life you have to look back on and my travel blog posts in particular are ones which I love being able to occasionally re-read. Obviously, a large proportion of my posts aren’t written for personal reasons, but looking back on how my writing style and photography is changed is interesting too.

For me, blogging isn’t about vanity at all. I’ve learned so many things and gained so many different skills throughout the last two years. I’ve become more confident, shared parts of myself online, and I like to think I’ve provided value, even if only in recommending a favourite lipstick. I’m both a hobby and career blogger (okay more like additional income than career, but maybe one day) and I’ve loved almost every minute. I’m nosey and I like to see what beauty products other people recommend, where they go on holiday and what they eat for breakfast. For that reason, I’ll continue to share these parts of myself and hopefully, I’ll continue making the odd friend along the way.

These are just a few of the reasons, but there are countless others, personal to each individual. I’d love to know why you’re posting online, whether that’s on a blog or just on social media?

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  • Reply Lisa Autumn

    Girl I loved this post!

    x Lisa |

    August 25, 2019 at 10:58 am
  • Reply Zorica

    Great post!

    August 25, 2019 at 11:57 am
  • Reply Rachael

    Such a lovely post. I like blogging as a creative outlet and it gives me a reason to do more photography which I love

    August 25, 2019 at 1:42 pm
    • Reply sophhearts

      Thank you! I love it as a creative outlet too and my photography has gotten so much better with practise that blogging encourages! x

      August 25, 2019 at 1:47 pm
  • Reply chloe

    I love your points in this post! What I love about blogging and what keeps me going with it is the engagement with people and the sense of community, it’s got absolutely nothing to do with vanity but it’s a shame that some people think that way.
    Chloe X

    August 25, 2019 at 5:24 pm
    • Reply sophhearts

      I’m so glad you relate and love the sense of community too! x

      August 27, 2019 at 10:26 am
  • Reply sophie

    Absolutely love the authenticity of this post – it’s so honest and really gives people a view of what the blogging world is usually like. The blogging community has improved my mental health so much! I finally feel a part of something. Everyone is so, so kind and welcoming and I’ve met some lovely people over on this side of the internet. xx

    August 25, 2019 at 6:37 pm
    • Reply sophhearts

      Thank you- I gain so much positivity from it too, I think it’s all about who you choose to follow isn’t it.

      August 27, 2019 at 10:30 am
  • Reply Lucy

    I love this post Sophie! Blogging is such a great way to release our creative side and show it to everyone, however big or small it is!

    August 25, 2019 at 10:12 pm
    • Reply sophhearts

      Thank you! I totally agree! x

      August 27, 2019 at 10:36 am
  • Reply Tasha

    This really needed to be shared and I’m so glad you did.

    I honestly think people can share too much info when it comes to social media e.g. constantly checking into different locations, photos of every single moment. However, I love social media (Twitter the most, then Instagram then I’m never decided with Facebook!)

    That being said, social media can be fun and also very beneficial for business use. Blogging for me is a hobby but very small amounts of income/gifted posts have been achieved from time to time.

    You explain both sides of the blogging world perfectly and also give an insight to the truth about social media. I agree with you that, blogging is a form of expression and personal. I look back at mint to old posts as if it’s a little diary to see how I’ve grown over the years.

    Thanks for sharing.

    August 26, 2019 at 7:55 am
    • Reply sophhearts

      I’m so glad you enjoyed it. I kind of agree with you, sometimes there is a little oversharing. Although I love tagging my locations in posts I only do it to recommend places & so people can find them easily, I never do it in real time x

      August 27, 2019 at 10:39 am
  • Reply Melissa Kacar

    I absolutely love this post! Blogging is such an outlet for me too and has helped me in so many ways! Thanks for sharing your perspective! 🙂

    August 27, 2019 at 6:55 am
    • Reply sophhearts

      Thank you! I’m so glad you relate to those points x

      August 27, 2019 at 10:48 am
  • Reply Grace Louise

    Gorgeous post Hun, you look so lovely in these pictures!! x

    Grace ||

    August 27, 2019 at 7:43 pm
  • Reply Deborah Kos

    I blog because I want to share my thoughts with the world so they can benefit from my experience. I also learn a lot of great things from other blogger’s posts. I have been so lucky to have contact with such wonderful bloggers. The blogging community is all about bloggers helping bloggers.

    August 27, 2019 at 8:46 pm
    • Reply sophhearts

      I totally relate and agree with this! Great reasons x

      August 29, 2019 at 7:47 pm
  • Reply Nina

    The sense of community is amazing in blogging world. You look amazing in these pictures.

    August 27, 2019 at 8:54 pm
    • Reply sophhearts

      I couldn’t agree more and thank you so much! x

      August 29, 2019 at 7:48 pm
  • Reply Blake

    Glad I came across this today. Was thinking of writing a similar post myself since it’s something I do get asked about quite a bit (though for me it’s more often about social media). We share a lot of the same mindsets. My number one goal with anything I’m doing is building a network and I find through blogging and social media it makes it so much easier. Plus, when you have a platform you can use it to build other people up.

    August 29, 2019 at 9:56 am
    • Reply sophhearts

      I’m so glad, it’s nice to know that other bloggers relate so strongly to some of these points. I completely agree, it makes it easier to connect to people who you’d otherwise never have known which is wonderful x

      August 30, 2019 at 8:59 am
  • Reply Veronika

    Great perspective. Id have to say there are a lot if reasons i started a blog. You have covered most of them!

    August 29, 2019 at 12:04 pm
  • Reply Chloe Chats

    Such a great post Soph. It’s quite interesting to see why people do blog, and I also agree that being apart of the community is great, I’ve made such good friends with other bloggers and been encouraged to continue with it because of others being so lovely. I blog for a hobby too, and even though I did have a little break, it’s still one of my favourite things to do!

    Chloe xx

    August 29, 2019 at 7:38 pm
    • Reply sophhearts

      Thank you! I think there are so many reasons, obviously I haven’t covered them all but I hope I’ve given an insight to anyone who might be wondering! x

      August 30, 2019 at 8:22 am
  • Reply Victoria veltre

    Awesome Post! I agree to a lot of this – blogging all ties together, yes we can make money from it but you are doing something you love while bringing useful information to the table. In addition to bringing useful information, it is such an awesome creative outlet, for design, writing pictures, etc. I recently starting blogging less than a year ago, I honestly has helped me find a sense of purpose and passion.

    August 30, 2019 at 12:52 am
    • Reply sophhearts

      Thanks so much! I feel exactly the same in terms of a sense of purpose, it’s just something that I love doing! I’m so glad you relate to some of these points x

      August 30, 2019 at 9:09 am
  • Reply Katrina Frances

    I really enjoyed reading this post – I completely agree with your points.
    I love the creativity of blogging, and as you said in the post, I also feel comfortable uploading photos online but feel completely uncomfortable when people are watching them being taken! x

    September 1, 2019 at 5:16 pm
    • Reply sophhearts

      I’m so glad! It’s strange how being online allows a bit of a buffer and leaves us feeling more confident, it’s been so interesting to hear how so many other people relate to these points! x

      September 3, 2019 at 9:35 am
  • Reply Des | itsbetterinheels

    What a real post! I love the authenticity behind it. My favorite form of social media is Instagram and I like sharing my outfits on there not only for the public but it’s a great way to look back. In the future I may be able to see that picture and associate the day’s events and remember “hey that was the day we went to the zoo,” or “that was when I tripped over the sidewalk in those heels,” random moments but that are distinctly worth remembering lol.

    Des |

    September 8, 2019 at 8:07 pm
    • Reply sophhearts

      Thank you so much! I totally agree, I love looking back via socials, Instagram is like an online photo album! x

      September 10, 2019 at 11:10 am

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