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Primark Luxury Beauty Dupes: Yay or Nay?

Primark's Luxury Beauty Dupes
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Primark beauty has had a huge amount of positive attention recently for (supposedly) completely nailing dupes of cult beauty products like the KKW contour kit. I’m ashamed to say that I wouldn’t know, because I personally haven’t tried KKW beauty (yet!). Instead, I picked up a few products that looked similar to luxury beauty products that I have not only tried, but that I love!

You may know that I absolutely swear by high-end beauty and skincare. I’m often of the mindset that you get what you pay for and there’s something about luxury beauty that lives up to the label, it just feels luxurious. Although there are some staple high-street products that I love, generally speaking I would typically reach for high-end over high-street. I love products from Sephora, Kylie Cosmetics and Estee Lauder, so I picked up what looked like Primark copy cat versions of these brand staples.

Sephora– The Original Make Up Eraser

It makes me so annoyed (and puzzled) that the UK still doesn’t have a Sephora. So when I travelled to Rome last year I had to make the most of visiting one! One of the things that I picked up and still use regularly was The Original Make Up Eraser. Before trying this I spent a fortune on make up wipes (buying them regularly really adds up over time), so not only have I saved myself some money in the long run, but I can feel slightly better about my environmental footprint too. I tend to use mine for about a week before chucking it in the wash, ready for it to be used all over again!

Primark's Luxury Beauty Dupes
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The Original:

I was a little sceptical about this before I tried it- surely its just an overpriced flannel? Its not, and I love it. It works just as well as a make up wipe but doesn’t leave your face with that slimy residue that you have to wash off before continuing with your skincare regime. On a day to day basis I wear a fair amount of make up, this thing effortlessly removes layers of foundation, eyeliner, mascara and even eyelash glue. I was so happy with this $20 purchase, so how do I feel about the £1.50 Primark alternative?

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Results: Using the dupe

The Dupe:

My Primark version is much newer and therefore softer and fluffier than the original. Apart from that I honestly can’t notice a difference between them. The Primark version wipes away make up just as easily and is an amazing dupe. I’d totally recommend buying this version instead of the one stocked at Sephora, its around a tenth of the price and is genuinely as good. I’m interested to see how well it will wear in comparison to the Sephora one. The initial quality doesn’t seem too different between the two so I have high hopes!

The Verdict:

A definite yay!

Kylie Cosmetics Lip Kits

Primark's Luxury Beauty Dupes
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I only own one Kylie Lip Kit (due to how bloody expensive the shipping tax is): Dolce K. This comparison is purely based on the product and formula rather than the colour. The fact that they’re both nude is the only similarity in shade.

The Original:

I love Dolce K (top image). Its a little darker than I expected it to be when I ordered it. I think that’s a good thing though, because its unlike any other lip shade that I own. I wear it when I’m wanting a more dramatic look and I absolutely love the long lasting formula.

Primark's Luxury Beauty Dupes
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The Primark Dupe:

(bottom image): Although I do like the finished result and think the shade is pretty and easy to wear, neither the liner nor the liquid lipstick is anywhere near as good as Kylie’s. I 100% wouldn’t recommend wasting even the £3 that it costs. The liner isn’t pigmented and is a completely different shade to the lipstick. What really put me off the kit though was the liquid lipstick, which is the worst I’ve ever used. The applicator is horrible, it feels rough and uncomfortably drags across the lips. That wasn’t even what really put me off! Once I closed the lipstick, oil poured out from under the (tightly shut) lid. I apologize for the lack of prettiness in the next image. For the purpose of an honest review I wanted to show you the oil literally bubbling from the top of the product. I know right: ew.

Primark's Luxury Beauty Dupes
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The Verdict:

A firm nay.

Estee Lauder Double Wear 

I’ve heard a lot of things about Primark’s My Perfect Colour foundation and how its an amazing dupe for Estee Lauder’s Double Wear which will put you back £33.50. I love Double Wear so just had to pick up Primark’s £3.00 version to try out for myself.

The Original:

I’ve repurchased this foundation time and time again and even featured it in my High End Holy Grail Foundations post, so you know I’m not expecting to be converted to the cheapest foundation I’ve ever used.

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The Dupe:

Is great. Although I wouldn’t say that its as good as the original, its very good for a foundation that costs as much as a latte. I needed to use way more product to build up the same level of coverage that my Estee Lauder provides with one application. After powder the finish is pretty much the same and I’m really surprised. The packaging does let the product down a little for me, but no-one could expect better for its price point. I know that I’ll still reach for my Estee Lauder.. old habits die hard. I’ll definitely continue to use the Primark version too, especially as its the type of product that I’m more than happy to take out or on holidays with me without worrying that I’ll leave it behind somewhere!

The Verdict:


In summary: you need to try Primak’s Make Up Remover Cloth (come on, do your bit for the environment). I’d also recommend their My Perfect Colour Foundation. Steer clear of their Nudes Lip Collection Kits, MUA’s Luxe Velvet Lip Lacquer’s are a much better product for the same high-street price point.

Have you tried any of these products or any other Primark dupes? How was your experience?

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  • Reply A Cup of Wonderland

    This is interesting. I always wonder about Primark makeup and the comparison. This is super helpful for those who don’t always have the money to spend on the top brands like Sephora.

    March 22, 2018 at 6:59 pm
  • Reply Womanish Affairs

    I’m grateful for blog posts like this one as it defo helps a girl save haha. Love the sound of the makeup eraser. I’ve never used one, I usually use flannels to to help remove makeup. Might just get one of these erasers and see which I like using best.


    March 22, 2018 at 7:15 pm
    • Reply sophieheartsnet

      I’ve never tried using a normal flannel but the make up erasers are definitely good! x

      March 22, 2018 at 8:10 pm
  • Reply nudepinkorblack

    I bought that primark foundation to try a few days ago and now I’m even more excited! Not a lot can beat Kylie’s liners though I’m afraid!!!

    March 22, 2018 at 8:02 pm
    • Reply sophieheartsnet

      Ooh I hope you love it! No, this one didn’t come anywhere close! x

      March 22, 2018 at 8:11 pm
  • Reply glowsteady

    So gross about the lipstick! But amazing about the makeup eraser! I’ve never used the original so I wouldn’t have anything to compare to but that sounds like an absolute bargain x


    March 22, 2018 at 8:24 pm
    • Reply sophieheartsnet

      I know I was absolutely disgusted haha! Its so good, definitely worth trying if you use a lot of face wipes! x

      March 22, 2018 at 8:26 pm
  • Reply Bukola Veronica

    It’s so refreshing to see honest reviews like this!

    Bukola Veronica,

    March 22, 2018 at 8:33 pm
  • Reply A Snippet of Life

    Yes, I am all for knowing which dupes work and which do not especially if it is from Primark beauty. Thanks for sharing. xx

    March 22, 2018 at 8:49 pm
  • Reply opinionatingblog

    Fantastic Article! I am obsessed with high end products, but it was great to see some cheap dupes.

    March 23, 2018 at 6:01 am
  • Reply Melina Elisa | Ivefoundwaldo

    I actually have never even heard of that makeup wipe before you mentioned it, but the fact that you were so impressed with the one from Primark, I’m going to have to make another pit stop to Primark soon! Great post xxx


    March 23, 2018 at 3:04 pm
    • Reply sophieheartsnet

      I couldn’t believe how similar it was to the one I got at Sephora! Definitely give it a try! I hope you like it as much as I do! x

      March 23, 2018 at 8:35 pm
  • Reply Siyana

    Primark is flooding the market with dupes recently, I think they even have dupes of Jo Malone now! I’m still a bit hesitant to experiment with Primark make up, but some stuff really seem to work ^^

    March 23, 2018 at 6:03 pm
    • Reply sophieheartsnet

      Oh wow I didn’t know they did Jo Malone dupes, I love my Jo Malone so I’d be really interested to see how they compare! x

      March 23, 2018 at 8:40 pm
  • Reply Chloe

    I completely agree, why on earth don’t we have a Sephora in the UK yet?!
    I nearly picked up one of the lip kits the other day but I’m glad I didn’t now!

    Chloe ❤

    March 23, 2018 at 8:07 pm
  • Reply Nancy

    Nothing wrong with not trying a KKW beauty product yet! You DO get what you paid for with high-end luxury beauty! I really like the makeup remover cloth. The material doesn’t damage your skin!

    It’s a bummer that Kylie’s dupe wasn’t all that great. Though, at least you didn’t waste a ton of money! Glad you found a couple of great dupes!

    March 23, 2018 at 8:07 pm
    • Reply sophieheartsnet

      I totally agree with you! Its a great product isn’t it! x

      March 23, 2018 at 8:47 pm
  • Reply Hanna Mai

    Great post! I’ve only ever tried a PS highlight stick and mascara from Primark haha, I too love my Kylie Lip Kits though haha they’re such good quality

    March 23, 2018 at 8:11 pm
  • Reply blacktulipbeauty

    Wow okay I am DEFINITELY purchasing that foundation after reading this! I’ve wanted to try double wear for a long ass time but have heard it breaks a lot of people out and the price tag really puts me off too. I’ve tried some of their other matte lip liquids and they were pretty decent so it sucks that the kits are crap! I absolutely love their felt tip liners too, they’re brill!
    Alice Xx

    March 23, 2018 at 8:15 pm
    • Reply sophieheartsnet

      You should! I love my Double Wear so its definitely a shame that it doesn’t work for all sin types, especially considering its price tag! Oh I’m disappointed that the kit is so bad in comparison then, I’ve not tried any of their other lip products so just assumed that they were all bad! Maybe I just got super unlucky! x

      March 23, 2018 at 8:52 pm
  • Reply Eva

    Hmmmm so it sounds like some hits and misses! I would definitely have usually stayed away from a foundation in primark but it’s interesting that it’s actually pretty good!

    March 23, 2018 at 8:38 pm
    • Reply sophieheartsnet

      I would usually never have picked up a Primark foundation either, the majority of mine are high-end because I really think that you get what you pay for! Foundation is such an important part of a make-up routine and can really damage your skin if its a bad one! I just had to pick it up after seeing such good things about it from others! x

      March 23, 2018 at 8:54 pm
  • Reply Soffy S

    I absolutely love Primark! I remember a time when at sixth form kids use to make fun of another one’s clothes if it was from Primark as it was somehow seen as a ‘run down’ shop but now the perception is the complete opposite. But I still do not understand why they don’t need have an online shop!! Would make life so much more simpler, perhaps someone needs to start a petition ?

    Soffy //

    March 23, 2018 at 8:54 pm
  • Reply thoughtsfromjasmine

    I’ve never really bought a makeup cloth due to the fact that they’re not regularly available in the UK, so I can’t wait to check out the Primark one! This was so helpful, thank you!
    Jas xx

    March 23, 2018 at 9:08 pm
  • Reply Bexa

    This is a really helpful post Sophie! ? It’s good to know the Primark makeup eraser is just as good as the expensive version. It looks like a handy item to have! Thanks for the honest review ? xx

    Bexa |

    March 23, 2018 at 9:21 pm
    • Reply sophieheartsnet

      I’m so glad you found it helpful! Thanks for reading Bexa! x

      March 23, 2018 at 9:28 pm
  • Reply katelovesblog

    I loved reading this post. Primark are doing amazing at the moment aren’t they? I love the sound of the makeup eraser dupe, I’ll definitely have to pick one up after reading your review!

    Kate |

    March 23, 2018 at 10:02 pm
  • Reply Angela

    I think I need that make-up remover cloth in my life! Time for a trip to the Primark!!

    March 23, 2018 at 10:26 pm
  • Reply Amita Kundlani

    I’ve never heard about the make up eraser before, but sounds like I’ll be making a trip to Primark soon. It looks so easy to remove make up with! All this time I’ve been using wipes haha. I’ve also wanted to try Kylie’s lip kits but they’re so expensive, I’d rather go for colourpop as it’s so cheap and it lasts long too! xx

    March 24, 2018 at 3:53 pm
    • Reply sophieheartsnet

      I love mine! Oooh I must try some of Colourpop’s lip products then! x

      March 24, 2018 at 3:54 pm
  • Reply lilthoughtswithjen

    These viewpoints are so interesting–they recently opened a Primark near NYC and I want to try so bad! Also, so annoying that you don’t have a sephora in the UK…if you need help grabbing anything, maybe I can help!
    xx jen

    March 24, 2018 at 3:55 pm
    • Reply sophieheartsnet

      Ooh I wonder what the US version is like! Aw thanks girl thats so kind xx

      March 24, 2018 at 5:52 pm
  • Reply hudapervez

    Sadly I do not have access to Primark where I live haha, but I have heard so many amazing things about their Makeup dupe and it’s crazy how cheap they are! That makeup remover eraser sounds so cool though! xx

    March 24, 2018 at 6:24 pm
  • Reply steffs_journey

    I’ve been hearing so much about Primarni’s make up lately so you’ve convinced me to go and have a snoop! Thanks! x

    March 25, 2018 at 10:11 am
  • Reply kirsty-rose

    It breaks my heart that we don’t have a Primark here. When I was on holiday overseas I went to one in every city I went to haha! I love it so much. I would love to try that cloth out!

    March 25, 2018 at 10:21 am
    • Reply sophieheartsnet

      Aw thats such a shame! I use not having American stores here as a really weak excuse to holiday there haha!

      March 25, 2018 at 10:24 am
  • Reply Minttu

    I love dupes and this was a nice thorough post! 🙂 So sad we do not have a Primark in Finland! 🙁 But if I ever come across one while traveling I will definitely check out that foundation! 🙂

    March 25, 2018 at 12:26 pm
  • Reply livelovetravelx

    It makes me mad that Sephora isn’t in the UK toO! I hope they will have it when I’m back! I love the idea of dupes, sometimes it’s a hit or miss but it’s always great when they are a hit!


    March 25, 2018 at 12:36 pm
  • Reply Disa Rastogi

    Hey, my friend has tried the Primary foundation and swears by it ?

    March 25, 2018 at 1:12 pm
  • Reply MJ

    I read an article a few days ago highlighting how “amazing” the some primark stuff is. l have considered trying out the primark makeup brand but theres just a little fear inside me?? I loved reading this and it was lovely reading the different thoughts you had on all the products.

    MJ x

    March 25, 2018 at 3:51 pm
    • Reply sophieheartsnet

      Some of it definitely is but clearly some of it is rubbish too! I was a little worried about trying the foundation but just bit the bullet haha! x

      March 25, 2018 at 4:11 pm
  • Reply Zoe

    Such a good read! I will stay clear of their lipstick dupes. I use Estee Lauder Double Wear, and I swear by it. I am intrigued to try the Primark version now!


    March 25, 2018 at 4:39 pm
  • Reply Antonia

    I´m not usually the hugest fan of Primark, and only ever enter the shop when I know that nobody I know is around haha, but I´ve tried their nailpolishes and they´re pretty good concerning coverage. Not so good with the whole long-lasting thing, but the right top or base coat might fix that!
    I think I´ll check out Primark´s cloth beofre opting for the expensive one just to see how it works for me, thanks for the tip!
    xx, Antonia

    March 25, 2018 at 6:48 pm
  • Reply Madi Dearson

    I LOVEEE this post – It’s always so much fun to find a “steal” that is as good as a “splurge” product. The eraser and the foundation are so going on list.

    March 25, 2018 at 7:34 pm
    • Reply sophieheartsnet

      Aw I’m so glad! I totally agree! I hope you like them as much as I do! x

      March 25, 2018 at 7:48 pm
  • Reply Giana Spiteri

    what a great and informative review! The flannel is deffo something to stock up on then at 1.50 aha! For the Kylie lip kits I find the NYX creme lips are just as good and half the price! xx


    March 25, 2018 at 8:12 pm
  • Reply Gracie

    I haven’t tried anything from primark as of yet, i love posts like this as they are so helpful. Definitely need to invest in something from primark myself as it seems quite good money saving dupe.

    March 25, 2018 at 8:16 pm
    • Reply sophieheartsnet

      I find them very hit and miss! I’m so glad you found it helpful!

      March 25, 2018 at 8:19 pm
  • Reply Fran

    I am yet to try any makeup from Primark’s range as up until now I have been very sceptical but that lip kit dupe looks right up my street!

    March 25, 2018 at 8:23 pm
  • Reply The diary of Ellie

    I tried primark makeup the other week and found it to be such hit or miss!

    March 25, 2018 at 8:26 pm
    • Reply sophieheartsnet

      I find that too! Its either amazing or terrible as well, there doesn’t seem to be an in-between!

      March 25, 2018 at 8:31 pm
  • Reply palegirlrambling

    I absolutely loved this post! Like you I’m a high end girl, I don’t often pick out drug store products and I’d never consider buying from primark beauty range so I was so intrigued by this! I adore the sound of that £1.50 makeup remover! I’ll definitely be picking one up to try, I use a similar one that costs just over £25 so if that works just as well for £1.50 I’m sold!
    That lip cream is rather gross by the way! I can’t believe all that lol came out of it!
    PaleGirlRambling xo

    March 25, 2018 at 8:28 pm
    • Reply sophieheartsnet

      Aw thanks so much! This is the first time I’ve tried Primark beauty and I was so sceptical, so I’m definitely surprised that I found some good bits! I hope you get on with the make up eraser as well as I do! I literally use mine everyday! x

      March 25, 2018 at 8:36 pm
  • Reply Charlene McElhinney

    I’ve not been in Primark for a while now but I’m so glad I’ve read this post as I remember last time I was in I was eyeing up the ‘lip kits’ – will Defos stay clear now!

    Charlene McElhinney

    March 25, 2018 at 8:28 pm
    • Reply sophieheartsnet

      I’m glad you found it helpful! I’d definitely steer clear, they’re not expensive but I definitely wasted a few pennies on it! x

      March 25, 2018 at 8:38 pm
  • Reply Sneha Kadaba (@lifewithsneha)

    This was really helpful! I’ve never tried Primark makeup before, so it’s interesting to see it through the dupe lens. And I feel you on the Sephora thing – why don’t we have it here? It seems to be EVERYWHERE else! Thanks for sharing!

    Sneha |

    March 25, 2018 at 8:30 pm
    • Reply sophieheartsnet

      I’m so glad you think so! I know right, its so annoying! x

      March 25, 2018 at 8:41 pm
  • Reply bbbryony

    I loved reading this post, the make up removing cloth is one i’m going to have to try as well as their foundation, everyone is raving about that atm x

    March 25, 2018 at 8:47 pm
    • Reply sophieheartsnet

      Aw thanks lovely! I hope you like it as much as I do! x

      March 25, 2018 at 8:56 pm
  • Reply foundationsandfairytales

    So glad I found this! I keep seeing those makeup remover cloths in Primark but was dubious whether they’d work I’ll definitely be picking one up next time I’m in Primark!

    Jess //

    March 25, 2018 at 9:10 pm
    • Reply sophieheartsnet

      Aw I’m so glad its helped! I’ve seen them a few times but was doubtful that they’d measure up, the last time I was there I thought for that price I might as well give it a try- I’m so glad I did! x

      March 25, 2018 at 9:38 pm
  • Reply keepingupwithMJ

    I’m happy about the honesty in this post. The shoes aren’t all bad, although the lippie is really gross for the oil coming out even when shut, the shade looks nice on you! And I’m also happy because you just put me on to the makeup cloths! Definitely a better alternative because I buy a lot of the makeup wipes!

    March 25, 2018 at 10:13 pm
  • Reply Louisa

    I am a big fan of Primark makeup. As with all brands the products can be a bit hit and miss but when you get a good’un it’s totally worth it.

    I’ve used the Primark lip kits and though that has never happened to me it surely is enough to put anyone off!
    One thing I love from there is the eyeshadow palettes. The shade selection is incredible and the price? Well, unbeatable. Especially considering their beauty range is cruelty free!

    Louisa |

    March 25, 2018 at 10:44 pm
    • Reply sophieheartsnet

      Oh maybe I just got a faulty kit or something! I definitely won’t be buying another to check though haha! I’ve not tried their eye make up so thanks for the recommendation! x

      March 26, 2018 at 2:43 pm
  • Reply Andrea M

    Love how you compared the dupes to the real things! This was such an interesting post to read. The makeup eraser sounds amazing and I’ve always been interested to try one of those, so I may have to give that a go! Xx

    March 25, 2018 at 11:42 pm
    • Reply sophieheartsnet

      Thank you! I’m so glad you enjoyed it and I hope you get on well with the make up eraser!

      March 26, 2018 at 2:46 pm
  • Reply caroomakeup

    These were great dupes! And i ? primark !

    March 26, 2018 at 12:49 am
  • Reply El Blog de Un Poco de Todo

    Thanks for this fantastic post and all the tips you have given us : )

    March 26, 2018 at 1:39 pm
  • Reply Caramella

    Awesome dupes! Thanks for sharing! :))

    March 26, 2018 at 5:24 pm
  • Reply planeandsimplelifestyle

    Love this review! Definitely saving me money!

    March 26, 2018 at 5:24 pm
  • Reply CarlyTamara

    I love reading dupes and I’ve been looking at the Primark lip kits so it’s good to read an honest review!
    Carly x //

    March 26, 2018 at 5:37 pm
  • Reply perrinevautour

    Need to get my hand on these! I was a little scared to try any of these (like any new product really) and just stick to my trusty beauty products. But you have made me want to try that foundation and makeup remover pad ^^


    March 26, 2018 at 5:41 pm
  • Reply FATIMAH

    I love a good few dupes! I can’t believe that cloth and foundation are good, will definitely be trying those, also I was going to buy the lip kit dupe today but glad I didn’t now x


    March 26, 2018 at 5:43 pm
  • Reply Sincerely, Alice

    I wish we had primark in america, these all look so high end! exceeeept that bubbling part, lol!

    March 26, 2018 at 7:00 pm
  • Reply Lisa's Notebook

    What a fab review and how helpful to compare Primark with high end products. I don’t wear that much make up so I’m not sure how useful the cloth would be, and I am completely put off the lip kit (urghhh) but so intrigued by the foundation. I don’t wear liquid foundation because it slides off my oily skin but I keep being recommended to try Double Wear. The price puts me off because it’s a lot to pay if it doesn’t work so I think I’m going to try the Primark dupe – it’s so cheap it would be rude not to! x

    Lisa |

    March 26, 2018 at 9:34 pm
    • Reply sophieheartsnet

      I’m so glad you found it helpful! I love my Double Wear and would definitely recommend it, but on the other hand I know some people react badly to it so I definitely see where you’re coming from! I agree, at £3 how can you not try it! x

      March 26, 2018 at 10:15 pm
  • Reply Lena Dee

    I had no idea that Sephora had something called the makeup eraser for less Primark had one. ? I think that’s a superb idea instead of the endless supply of wipes, I fed need to get my hands on that. And I adore Kylie puppies like she really did put a lot of effort into them, like those mattes are really damn matted lol I had on one today that survived through my food. And EL is the plug, it’s one of the few makeup’s that can withstand my oily skin for a long period ??

    xx Lena |

    March 27, 2018 at 1:00 am
  • Reply peonycrescent

    Well, you‘veconvinced me. As soon as I finish this (totally annoying) exam in two weeks, I will visit Primark to get one of those make up eraser! I HATE using those make up remover thingies which have those oily/silky after-feeling, which I have to wash from my face. And I think, this eraser from Primark is worth a try!
    xx Hilal |

    March 27, 2018 at 9:41 pm
  • Reply nicelynontoxic

    I’m in love with my makeup remover cloth! I’ll have to check out the dupe 🙂
    Please check out my non-toxic beauty blog for healthy, toxin-free living:

    April 25, 2018 at 7:08 pm
  • Reply Sophie

    I totally agree! the makeup remover cloth has changed my face cleansing game. Thanks to that my skin has cleared up beautifully without much work.

    July 24, 2018 at 8:34 pm
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