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What Are Pinterest Story Pins? How To Create & Use Them To Drive Traffic

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Pinterest and I have had a rocky relationship. It took me a long time to work out how to properly and effectively use it which is why I’ve jumped to be one of the first to work out their latest feature: Story Pins.

Story Pins are currently only available to certain users. However, as someone with a business account, Pinterest has allowed me early access to the feature. You might be wondering why you’d need to know about a feature you don’t yet have access to? Or maybe you also have early access but aren’t really sure what it’s all about or why you should care? Well, Pinterest has always been an effective way of generating blog traffic, so any other opportunities they give us to do so is something worth paying attention to. It’s not just blog traffic either, plenty of businesses, big and small, use it to attract customers.

WHAT ARE STORY PINS GOOD FOR?

Snapchat was once social media royalty, but since then, Instagram has taken the story concept and ran. When I first heard of story pins I assumed that they’d be similar to these types of social media uploads. Honestly, I wondered how on earth they could integrate into the world of Pinterest. It was only when I looked into it a little further, I realised that Pinterest Story posts are a whole different board game.

Have you ever found a tutorial, be that a recipe or makeup look, which just couldn’t be explained fully via one Pin? At the moment, for a lot of content types, Pins act as an introduction to an external source. They inspire us and give us an idea of what will be covered, but the Pin itself links to an article that holds much more detail and information. Pins are snippets of inspiration but don’t hold all of the information themselves for a few reasons, namely because there just isn’t enough room.

Story pins, on the other hand, allow us the opportunity to upload much more detailed content in the form of multiple pages within one Pin. They’re great for telling stories, round-up style posts, showing progression and step-by-step guides. So for example, instead of (or as well as) pinning a single picture of a finished makeup look, Story Pins allow the upload of a step-by-step guide, showcasing progress.

HOW TO CREATE A STORY PIN | STEP-BY-STEP

Story Pins currently allow a maximum of twenty pages within one story. You’re going to need to start by clicking the + Create button as if you’re adding a normal pin. It will give you a Story Pin option right underneath Pin and right above Board.

The image selection process defaults to all photos, nothing new there! You can choose another album instead, by hitting the downwards arrow. Then simply select the images you want to make up your story. You’ll need a minimum of two images/pages but don’t forget that twenty is the limit. Pinterest recommends using portrait images with a minimum 900×1600 pixel size.

New Pinterest Feature
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Hit next when you’ve selected all of your images. It’s great if you can select them in order, but don’t worry if not as they can be dragged around easily. The first page requires a story pin title, but captions are optional on the images which follow.

Selecting Images For Story Pin
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To add a caption hit the little white button at the bottom middle of the screen. Right now you can’t add too many words so be aware that you might have to limit yourself. Of course, if more information is required, you can always play around adding text with Canva first.

To add a website link, hit the link image in the bottom left-hand corner underneath the caption. Paste, hit the search arrow and then select add. Links aren’t added to the entire story, rather, to each individual slide. One plus to this is that you can link to multiple blog posts or pages within one single story.

Captioning Story Pin on Pinterest
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You can easily swipe backward and forwards to check through your story. To get back to the overview though, hit the four squares in the top left-hand corner.

All that’s left to do is hit publish! Don’t worry if you then spot an error, the only page Pinterest doesn’t allow you to edit is the front cover.

WHY WOULD ANYONE VISIT MY SITE IF IT’S ALL IN THE STORY?

If this is something you’re worried about, then you’re not alone. As a creator who wants to drive traffic to their own, external source, how much information you include in the story is key. This feature is still something I’m playing around with, but my approach has been sharing just enough to spark interest.

There is no right or wrong. The bottom line is, though, be aware of how much of your content you’re summarising. Ask yourself whether there’s any point in someone visiting your site after seeing your story pin? Have you given them a reason to click through or have you given them all of the value in a bite-sized format?

I’ve played around with story pinning only parts of an article. Instead of creating a summary of my city guide to Paris, I’ve summarised one part of the article: Where to eat. People who are searching where to eat in Paris are likely to be taking a trip there. As such they’re likely to be interested in the rest of the article, so hopefully, they’ll click through.

If your original post is already quite specific, then you’ll need an alternative approach. Instead, one idea would be to give them a single part of the article. For example, my post recommending high-end cleansers features four recommendations. I could create a story mentioning two, and end it with a Canva graphic which suggests heading over to the article for further recommendations.

Succeeding In Pinterest
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WHY NOW IS THE TIME TO PLAN YOUR STORY PINS

Pinterest is still a wonderful place to generate traffic, but the competition has become more fierce. On any social media, our own accounts and content have to compete with others for followers and views. When story pins launch as a feature available to everyone, I suspect that Pinterest will help them along with views in order to promote the concept. As it’s a new medium, not everyone will have the hang of it straight away and so, to begin with, there will be less competition. That means more impressions for you, which in turn, will hopefully translate into more traffic.

If you don’t have the feature yet, you can still get started! Take a look through your evergreen content and start planning which images and snippets of content you’ll use. Remember, give them enough to spark interest but not so much that they no longer need the original content.

To have a look at some story pins to get you inspired to plan or create your own then check mine out! My Pinterest is Soph Hearts.

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44 Comments

  • Reply Nancy

    Oh man, I have a hard time integrating with Pinterest – I didn’t even know there are story pins now!! This is a good opportunity to share and expand your content even more. I’ll need to check out this feature. Thanks for sharing the mechanics! Looking forward to hearing any follow up in the future :)!

    Nancy ♥ exquisitely.me

    September 15, 2019 at 5:12 am
    • Reply sophhearts

      They’re not an official public feature yet I don’t think- I have a business account so I got a first look! Hopefully you’ll get to try it out soon x

      September 15, 2019 at 9:41 pm
  • Reply Nicola

    As I have a business Pinterest profile, I also have early access to story pins but I’ve been a bit hesitant to use them because I didn’t really know what I was doing and I’m scared of looking silly, haha. Thanks for this step-by-step guide which is so helpful – I feel a lot more confident now and might even give them a go after reading this!

    September 15, 2019 at 12:14 pm
    • Reply sophhearts

      I had no idea at first either so I’m so glad you found this helpful. Once I looked into it I thought it was a great idea! x

      September 15, 2019 at 9:45 pm
  • Reply Jazmin

    I really need to get more into Pinterest. I try to use it but I just can’t seem to get my head around it!!! This does sound like a cool concept & lots of people say Pinterest is great for blog traffic. Even being someone who rarely remembers to use it, I find I get views from there so I definitely need to check this stories thing out when it launches properly xx

    September 15, 2019 at 1:14 pm
    • Reply sophhearts

      I keep telling myself the same thing, I’ve seen such an increase in views since I’ve taken it more seriously! I think it’s a great feature as both a creator and consumer! x

      September 15, 2019 at 9:50 pm
  • Reply Catherine

    Thank you for this post! A lot of people have told me to use Pinterest for my blog, but I’ve never understood how to do story pins, so I’ve only ever been blogging pretty pictures! Thank you, I will definitely give this a try now! Xx

    September 15, 2019 at 1:27 pm
    • Reply sophhearts

      Of course! It’s an extremely new feature so I don’t blame you! I hope you found this helpful and enjoy using them x

      September 15, 2019 at 9:53 pm
  • Reply Shannon Baker

    Ooooh this is interesting! I’m gunna have to look into this as I’ve started to use Pinterest more to gain traffic and views.

    Shannon x
    http://www.shanylou.co.uk
    instagram.com/shanyloublog

    September 15, 2019 at 1:29 pm
    • Reply sophhearts

      I think it’s great! I hope this helped and enjoy using story pins! x

      September 15, 2019 at 10:00 pm
  • Reply Perri

    I never knew about this! I don’t have this feature yet but it’s great to know in advance. I love reading tips about Pinterest, I’m trying to understand it so much more because I know it can drive so much traffic to your blog!

    September 15, 2019 at 1:32 pm
    • Reply sophhearts

      I’ve had the feature for a while as a Business account so I’d guess that it will be available soon! I love Pinterest so I’m glad you found this helpful x

      September 15, 2019 at 10:03 pm
  • Reply Tammy Miller

    I never thought about doing story pins for Pinterest. I will use this for my Pinterest. How often should one do story pins?

    September 15, 2019 at 1:57 pm
    • Reply sophhearts

      I’m afraid as it’s such a new feature I wouldn’t want to say how often you should be posting them. I’d just say to put them out there as long as they’re high quality and of value! x

      September 15, 2019 at 10:05 pm
  • Reply Amie Cadwallader

    Oooh I’m going to need to give this a go! Thank you for the tips!

    Love, Amie ❤
    The Curvaceous Vegan

    September 15, 2019 at 2:32 pm
  • Reply Sophie Wentworth

    This is really interesting. I have the feature but I haven’t even looked at it yet. Like you, I assumed it was going to be similar to Instagram stories. I think this sounds like a great idea for recipes but I’m not sure how that would work in terms of converting to website traffic. I’m going to have to have a little play around I think x

    Sophie
    http://www.glowsteady.co.uk

    September 15, 2019 at 2:47 pm
    • Reply sophhearts

      I’m so glad you think so- I think it’s a great addition too. I agree, in terms of traffic it could be a little hit and miss depending on how it’s used x

      September 15, 2019 at 10:28 pm
  • Reply Charlotte

    I keep seeing people talk about the new Pinterest Story Pins but had no idea what it was. This was such a helpful post. I always find it hard to keep on top of all these social media changes so this helped a lot. Thank you for sharing. xx

    September 15, 2019 at 3:39 pm
    • Reply sophhearts

      It was on my radar for a little while before I looked into them, but it took a while to figure out! I’m so glad you found it helpful x

      September 25, 2019 at 4:49 pm
  • Reply Emily

    I had no idea this was possible, thank-you so much! I’ll give it a go.
    Emily from http://emilyunderworld.co.uk x

    September 15, 2019 at 3:56 pm
  • Reply Tamara | The Gutz Life

    Thanks for this very detailed explanation. I received notification the other day from Pinterest that I can now do story pins and honestly forgot all about it until I read this. I am going to go back now and try it out!

    September 15, 2019 at 4:27 pm
    • Reply sophhearts

      You’re very welcome, I hope you found it helpful! Enjoy using them- I think they’re a great addition! x

      September 17, 2019 at 11:24 am
  • Reply Sarah

    That was such a great detailed explanation! I’m pretty sure my account allows the story so I’ll have to give it a try!! 💜

    September 15, 2019 at 4:45 pm
    • Reply sophhearts

      I’m so glad you think so- I think they’re such a great addition x

      September 17, 2019 at 11:14 am
  • Reply Arie

    I’m going to definitely check and see if I have it. Im going to play around with it just to see how It is and see if it helps . Because I definitely struggle with pinterest myself .

    September 16, 2019 at 8:42 am
    • Reply sophhearts

      Hopefully you do but if not I’m sure the feature will be publicly available soon! Enjoy x

      September 17, 2019 at 11:11 am
  • Reply Lisa

    Wow, this is such an interesting post, I have obviously been living under a rock because Pinterest stories have passed me by completely. I don’t use Insta stories either but I think, as you say, Pinterest is the way to go for future traffic, not least because Pins are there forever (unless you delete them). Great post, Soph, I’ve bookmarked this for future reference, thank you 🙂 Lisa xx

    September 16, 2019 at 9:38 am
    • Reply sophhearts

      It is only available for certain business accounts currently so that’s understandable! Oh yay, I hope you find this helpful when they’re released properly and you go to use them! x

      September 17, 2019 at 11:01 am
  • Reply Babita

    Love love this post! So engaging! loved your handful tips! I used to use Pinterest in the past but lost interest in that! Reading your post made me re logging that!

    xo Babita
    http://www.travelhues.com

    September 17, 2019 at 2:11 pm
    • Reply sophhearts

      Thanks so much! I’m so glad it inspired you to get back on it, sometimes I find it hard work to be constantly active on it, but it definitely pays off! x

      September 25, 2019 at 4:41 pm
  • Reply Deborah Kos

    Pinterest is so important for bloggers to grow their traffic. This post is great. I haven’t tried story pins yet but now I have it in the back of my mind.

    September 17, 2019 at 8:00 pm
    • Reply sophhearts

      I totally agree! Thanks, I’m so glad you found it helpful x

      September 22, 2019 at 8:21 pm
  • Reply Radi

    I had no idea this existed. Thanks for the info!
    Such a cool concept!

    http://www.fashionradi.com

    September 18, 2019 at 7:44 am
  • Reply Yara Mabote

    Story pins sound interesting! Bookmarking this post to try them out 🙂

    http://www.desiringsme.com/3-reasons-to-try/

    September 18, 2019 at 11:18 pm
  • Reply Via Singh

    I still don’t have this feature but looks interesting. Pinterest is way too complex to understand. But I love to spend time there. I have still not used the Instagram story thing. I actually don’t know how to use it and don’t even try. Instagram has been so overwhelming to me these days that I am not posting regularly. But Pinterest is fun. Thanks for sharing. Your story pin is looking lovely. 🙂

    Via | http://glossnglitters.com

    September 19, 2019 at 3:26 am
    • Reply sophhearts

      Hopefully it will be widely available soon! The Instagram story feature is much easier to navigate but if you find it too overwhelming then don’t worry about it! I find Pinterest fun too- and thank you x

      September 22, 2019 at 8:12 pm
  • Reply Mercy

    That is nice to know Pinterest has this feature now, it’s worth checking. Good on you to share.

    http://www.busyandfab.com

    September 19, 2019 at 5:49 am
  • Reply Natonya

    I’m excited to see how this plays out because I think it’s a great way to lure people to your website by giving a strategic sneak peek of the topic! I was nervous about the story pin concept because I didn’t want it to take away traffic from my blog but like you said, it’s just something to play around with and I think if done wisely you actually bring more people in who are curious for more details. I’m excited to try this once it’s available for everyone.

    Natonya | https://justnatonya.wordpress.com

    September 19, 2019 at 4:55 pm
    • Reply sophhearts

      I agree! I think it’s all about how you use it and how much information you’re including but I’m having fun playing around with them and have seen some that are super helpful! x

      September 20, 2019 at 7:44 pm
  • Reply Lucy

    I honestly didn’t know story pins were even a thing (ah, I’m so behind) so this post was super helpful – gonna be bookmarking it!

    Lucy | Forever September

    September 22, 2019 at 5:33 pm
    • Reply sophhearts

      You’re not behind at all, they’re super new! I’m so glad you found it helpful x

      September 22, 2019 at 5:40 pm
  • Reply monika

    Very useful information, thanks for sharing!

    September 23, 2019 at 1:12 am
  • Reply Chloe Chats

    I don’t really use Pinterest, I did create an account but kind of left it at that just because it seemed so complicated to get the hang of. I’m sure I’ll get into it though, I just had a look and do I have early access to the new story pin – perhaps it’s about time I start using it as a whole. Thank you for going into so much detail though, this will be helpful once I get into it <3

    Chloe xx
    http://www.chloechats.com

    September 26, 2019 at 3:59 pm
    • Reply sophhearts

      I used to feel like that, as a beginner it is pretty overwhelming but I think I have the hang of it now! I enjoy using it but it is quite demanding. I’m glad you think this will prove helpful- I hope it does!x

      September 27, 2019 at 10:14 pm

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