The Importance of Self-Love (& What To Gift Yourself This Valentines)

The Importance of Self-Love (& What To Gift Yourself This Valentines)

I’m going to make it clear right off the bat that I love Valentines day and do celebrate it in the traditional sense. In fact, when this post goes live I’ll be enjoying a romantic luxury Spa Break with my other half. I’m up for any excuse to celebrate love, show appreciation and well, a wine and dine.

Celebrating love in the traditional relationship sense is something that feels right in my life right now. However that’s not to say that I don’t fully support any celebrations of love, be it buying flowers for your Nan or throwing a Galentines with your closest friends.


Just for a moment, forget Valentines and with it your utter admiration for a significant other. Ask yourself how often you show yourself any appreciation? It’s unlikely that you’d ever consider yourself your own favourite person, but you should be at least one of them. The aim of this thought exercise isn’t to persuade you that no-one else matters, but to help you realise how much you do. In moderation, the treat yourself mentality is an important aspect of self-love and a fundamental step in showing yourself some possibly overdue appreciation. Actively acknowledging and acting on your own happiness is empowering and important.


There are so many ways of showing yourself some appreciation, from treating your body well and staying healthy, to expanding your mind with travel and knowledge. For now though, lets start with one of the easiest ways: retail therapy. Buying a gift for yourself should be the easiest thing in the world, after all, only you know what you really want. If treating yourself is something you don’t do very often though, I have some ideas and inspiration for you.

New Lingerie 
The right set of underwear will make you feel amazing. New sets are always a nice treat and a failsafe option as long as you take a trip to a proper lingerie store so that you can try out different fits. Don’t cheap out, good quality bras will last much longer than anything you could pick up from Primark, and don’t forget, this is a treat not a necessity.

High End Makeup or Skincare
Some high-end beauty products are ludicrously priced and outside of the usual budget. If you’re anything like me, that won’t stop you wanting them. My purse prevents me from spending £25 per lipstick on a regular basis, but what happens in Selfridges Beauty Hall, stays in Selfridges beauty hall (and the receipts stay hidden).

If you’d like to know which high end products are worth the money I recently spoke about a few of my beauty staples. Eclat Skin recently gifted me their beautiful Valentines PR package and there’s nothing better than freshening up your skincare routine.



Luxury Bath Products
Bath products are something most of us use but very rarely actually treat ourselves to. Skip past the Dove isle for once and indulge in something a little higher end (I’d recommend Laura Mercier for a real treat).

A New Fragrance
There’s something about a new perfume that can put a new spring in your step too. They last a good while too so a high end one is a good investment.

A Book (Or Two)
Treats don’t have to cost a fortune. Pick up a book and the real treat is allowing yourself some time to sit down and enjoy it. I’m terrible for multi-tasking my way through life, scrolling through my phone and doing email admin whilst also trying to keep up with a film. Sitting down with a cup of tea and a book is some alone time I’ve truly appreciated lately.

A Favourite Tipple
I’ve never been a big drinker but am partial to a liqueur hot chocolate every now and again. The Hotel Chocolat Salted Caramel Vodka Liqueur is a really indulgent pick.

Fresh Flowers
Fresh flowers have the ability to effortlessly brighten up a whole room. You don’t have to go far to treat yourself, just pick some up at the store and enjoy having them around. Recently I’ve actually been sourcing some from the garden!


Indulgent Chocolates
I’m not talking about your standard bar of Galaxy. I’m talking about the kind that Matilda steals from Miss Truchballs house. The kind you only ever buy other people as gifts. You deserve the expensive chocolate once in a while.

Scented Candles
My house has a stockpile of scented candles. Not everyone thinks of them as essential, but they do make such a difference to the ambiance. If you’re feeling like you really deserve a treat, indulge in a new candle, bath products, a book and some chocolates. Why not?

New Bedding
It’s almost unbelievable how dramatically new bedding can allow you a better nights sleep. I always look for bedding in TK Maxx. They have fantastic quality high-end bedding (think DKNY or Ralph Lauren for a fraction of the price). If you’re looking to make more dramatic bedding changes then read my recommendations here.


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  1. February 14, 2019 / 5:18 pm

    I am in team “treat yourself all year round” but i get how much pressure can be on you on Valentine’s Day, so even more reason to treat yourself. I have not bought new lingerie in ages, maybe i should treat myself to that

    • February 15, 2019 / 10:21 pm

      Oh I totally agree that self-love (and any love for that matter) should be an all-year-round thing, but Valentines is definitely a good excuse to put it into practise! x

  2. Kelly Ramsdell
    February 14, 2019 / 5:27 pm

    Lovely ideas! Thanks for sharing – and that vodka sounds good, and I don’t even like vodka!

    • February 15, 2019 / 10:22 pm

      I’m glad you think so! I hate vodka but love this – it barely tastes alcoholic! x

  3. February 14, 2019 / 5:38 pm

    These are some great ideas. I don’t often treat myself and, when I do, it’s usually something expensive. But I’m going to take your advice here and finally get myself some new lingerie, and some new bedding. Great post!

    • February 15, 2019 / 10:25 pm

      Thank you! There’s nothing wrong with saving and treating yourself to expensive things once in a while! New lingerie and bedding will have you feeling like a new woman though! Enjoy x

  4. February 14, 2019 / 5:40 pm

    Self-love is definitely something I used to practice a lot more than I do now. Since moving into our own apartment, starting working for myself and saving and preparing for travelling, it really is something that I’ve neglected. This post has definitely inspired me to take at least just one day out for myself however, and next week I’m going to schedule some time in for a long hot bath, a good read of my book and wear my cosiest pyjamas! xx

    • February 15, 2019 / 10:28 pm

      I totally relate to that, having more to spend your money on naturally leaves you less to treat yourself with. That sounds like a wonderful idea- have a great lazy day! x

  5. February 14, 2019 / 5:42 pm

    Soph, you’re absolutely right, Valentine’s Day should also be about self-love as well, whether you’re in a relationship or not. I’m very guilty of not paying much attention to myself, but some of your suggestions are spot on. The Hotel Chocolat liqueur sounds lovely, as do skin and bath care treats. Fresh flowers are always a winner for me (loving your hellebores and ivy posy, that’s so pretty, I’m going to pick some for our house this weekend). Lovely post with some great tips, thank you! x

    Lisa |

    • February 15, 2019 / 9:52 pm

      I’m so glad you agree. Your garden is perfect for picking your own flowers! Thanks Lisa x

  6. February 14, 2019 / 6:01 pm

    I love this post, Soph! You are so right, self-love is so important and these are such fab suggestions! It’s nice to treat ourselves once in a while to something a little luxurious and like you say, good quality will always last longer. I recently treated myself to some new bedding, it wasn’t hugely expensive but it did make a big difference, and it made my bedroom look so cosy. Thank you for sharing, Happy Valentines Day and hope you are having a wonderfully relaxing Spa Break! <3 xx

    Bexa |

    • February 15, 2019 / 10:02 pm

      Thank you! I’m glad you think so- it’s incredible the difference that a new duvet cover can make to the feel of the room and the comfort isn’t it?! I had the best time, thank you x

  7. February 14, 2019 / 6:05 pm

    Self-love is so important! While I believe that the greatest gift you can give yourself is to be a less harsh critic and uplift yourself more, it’s important to also treat yourself once in a while. I love these little ideas!

    Khanak x

    • February 15, 2019 / 10:11 pm

      I totally agree with gifting yourself by being kind too- there are so many ways we can show more self-love. Thank you! x

  8. February 14, 2019 / 6:52 pm

    This is such a lovely post. I’m not a Valentine’s fan in the traditional sense but I’m all for treating yourself on a day dedicated to love. It’s important to look after yourself too and a little gift to me from me always feels good even if it is as simple as a new book or some fancy chocolates x


    • February 15, 2019 / 10:14 pm

      Thank you Sophie, I totally agree, it doesn’t have to be anything extravagant to make a big difference! x

  9. February 14, 2019 / 8:20 pm

    I LOVE this post! My Valentine’s treats have consisted of a bit of a self-care evening which is massively overdue and much needed after a horrible week, but I love this idea of actually buying yourself a gift as well! Somehow justifying it for yourself is always harder than it should be. Great post – and have a lovely time at the spa!

    • February 15, 2019 / 10:30 pm

      Thank you so much! I hope you had a lovely self-care evening and thats definitely another valid way of showing yourself a bit of love! I totally agree with you, and thank you, I did! x

  10. February 14, 2019 / 8:41 pm

    If only I had money to treat myself with😂

    • February 15, 2019 / 10:05 pm

      You’ll have to pick some flowers instead haha, it looks like you manage quite a few books already too x

  11. February 14, 2019 / 8:49 pm

    I LOVE this post! A bunch of flowers and fresh new bedding are my absolute favourite things but I need to start treating myself to more high end beauty and skincare!

    • February 15, 2019 / 10:31 pm

      Thank you so much! I love having flowers around- they’re so uplifting aren’t they?! Well I’m the girl to come to if you ever need recommendations on that front haha! x

  12. February 15, 2019 / 9:42 am

    I love this post so much! I think self love is so important. There are some great ideas here – I particularly love a hot bath, scented candles and a good book. Thanks for sharing, Soph! 🙂


    • February 15, 2019 / 10:38 pm

      Thank you! A nice luxurious bath is such a treat isn’t it?! x

  13. February 15, 2019 / 12:27 pm

    Love this post lovely! Self love is so important, to just chill and enjoy your own company! That lingerie set is absolutely gorgeous too! Xx

    • February 15, 2019 / 10:06 pm

      I’m so glad! I couldn’t agree more. You can’t go wrong with white lace can you?! x

  14. February 15, 2019 / 8:17 pm

    Some really good recommendations from this post, ladies will definitely fall in love with this post!

  15. February 15, 2019 / 8:19 pm

    Love this post! I’m HERE for treating yourself on Valentine’s Day, especially as a singleton. We need to remember that we’re our own soulmate and deserve to show ourselves love that we aren’t getting from a partner

    Fran |

    • February 16, 2019 / 9:12 am

      Thank you! I totally agree- partner or not, self-love is so important x

  16. February 15, 2019 / 8:24 pm

    A new pair of lingerie makes me feel so confident! I’m all about the self love. And candles and new bedding 😍

  17. February 15, 2019 / 8:45 pm

    I loved reading this post! Valentines Day doesn’t have to be just about sharing the day with your partner, it can be about giving yourself that loving self-care we may well be overdue to give ourselves! x

    Lucy |

    • February 16, 2019 / 9:25 am

      Thank you! I totally agree- it can be whatever you make it really, can’t it?! x

  18. February 15, 2019 / 8:56 pm

    I’m not the best at mentally self-loving but I definitely am in physically buying myself stuff to cheer myself up, oops! My favourite things to buy are DEFINITELY lingerie, beauty items, bath products and food (and lots of it). I’m a huge believer that pampering yourself really does lift your spirits, I make sure I put aside one evening a week to have a really long bath with a face mask/full skincare routine and then an evening in bed doing whatever I feel like doing. PS Hotel Chocolat is my FAVOURITE!
    Alice Xx

    • February 16, 2019 / 6:55 pm

      I totally relate to you there! Putting aside one day a week is such a good idea and I love that you make an effort to do this! I love Hotel Chocolat too x

  19. February 15, 2019 / 9:01 pm

    I love all of these! This is definitely how to treat yourself right! xxxx

  20. February 15, 2019 / 9:21 pm

    I love abit of self love 😊 I think it’s so good to take the time to focus on yourself and do things that make you happy. A good book always puts me in a relaxed mood and I’ve just bought some new perfume so I’m good to go! Great post x

    • February 16, 2019 / 7:04 pm

      You and me both! I’m so glad you think so too, ooh I hope you love your new perfume! x

  21. February 15, 2019 / 9:40 pm

    I literally haven’t bought myself new underwear in months, nor flowers… I think I’m going to have to buy myself both as a belated Valentine’s Day gift for myself!

    Becca / becc4

    • February 16, 2019 / 7:06 pm

      I think thats a very good idea! x

  22. February 16, 2019 / 12:12 am

    What a lovely post! It’s so good to hear you’re celebrating with your OT having a spa break. Green eyed monster here!! Hope you have a wonderful and memorable time. I love your ideas here and I agree, u seraear, particularly bras are definitely not to be scrimped on. We get what we pay for!

    Enjoy your weekend lovely. x

    Samantha |

    • February 16, 2019 / 7:14 pm

      Thank you! We certainly did have a great time, I hope you had a lovely Valentines too! I couldn’t agree more that you get what you pay for! x

  23. February 16, 2019 / 5:33 am

    I love the idea of self-love during Valentine’s Day. Yesss, sometimes, we need to spend some time to focus on ourselves. Oooh, new lingerie sounds like a great idea. Sometimes, we need to splurge a bit and get some high-end beauty product. Totally worth the money! OOOOH yasss on fresh flowers! They smell so good~. Thanks for sharing these ideas!

    Nancy ♥

    • February 17, 2019 / 4:33 pm

      I’m so glad! I definitely agree with splurging- I’d rather have fewer high quality items and they just make you feel so much better! x

  24. February 16, 2019 / 8:49 am

    Completely agree with the self love – I think we all need to do it more! It’s so important to spoil yourself as well as others and I think valentines is the best way to reminding people that. Great suggestions of what to do – I love buying new books… so much so I’ve bought 6 in the last week! It feels good though and makes me feel better about myself which I think is most important. Now’s the time to by flowers and chocolate – discounts here I come!

    Liz xx |

    • February 17, 2019 / 4:36 pm

      I’m so glad! Oh wow 6 new books- you have a lot of reading ahead of you then, I hope they’re good ones! x

  25. February 16, 2019 / 2:31 pm

    Fab post and I hope you had a lovely Valentines! Me and my partner don’t tend to celebrate too much, but we did order in a Domino’s and watched films/tv shows all evening <3 I love going to TK maxx and buying bed sheets! I did that recently, just bought a bottom sheet and it's such good quality for really reasonable prices!

    Chloe xx

    • February 17, 2019 / 4:39 pm

      Thank you! You can’t beat a night in with a Dominos! I don’t think you can beat TK Maxx for bedding! x

  26. February 16, 2019 / 2:34 pm

    I’m personally not a big fan of celebrating Valentines Day but I definitely took the time to show myself some love and appreciation this year! I spent the day soaking up the sunshine and finished it off with a few friends on the beach watching the sun set. Sometimes, it’s the little things. x
    El | Welsh Wanderer

    • February 17, 2019 / 4:42 pm

      I totally agree that sometimes its the little things, I’m glad to hear you had a lovely day x

  27. February 16, 2019 / 8:01 pm

    Yes yes to allllll of these! I’m all about treating myself to fresh flowers, new bedding, new makeup, scented candles and all the chocolate! Xx

    • February 17, 2019 / 4:44 pm

      I’m so glad you relate- I hope you and Ru had a wonderful Valentines x

  28. February 17, 2019 / 4:45 am

    Love this post! I’m all about the self-love and these are some great ideas! 🙂

  29. February 17, 2019 / 8:40 am

    Love this! Self love is something that’s often forgotten around Valentine’s Day. I’m only 16 and yet to have a boyfriend, let alone a valentine lol. But I love any excuse to get a new book off my ever growing to read list!
    P.S hope you had a wonderful Valentine’s Day ❤️
    – Elina

    • February 17, 2019 / 9:15 pm

      Thank you! I think it’s something thats forgotten about too often generally to be honest! x

  30. February 17, 2019 / 2:55 pm

    These are all great ideas, I’ve never heard of the Hotel Chocolat Salted Caramel Vodka Liqueur before but now I really want to try some! There’s nothing better than treating yourself to a new makeup product you’ve been lusting after for ages and I’ve never thought of buying myself expensive chocolates before but now you’ve mentioned it I’ll be doing that in the future too!

    Jess //

    • February 17, 2019 / 9:19 pm

      It’s relatively new to me too but so good! I totally agree and enjoy all those luxury chocolates! x

  31. February 17, 2019 / 3:51 pm

    I think you’re right, I should have gotten myself something for Valentine’s Day, I’ll have to get myself two things now to make up for it! Lovely post and fun ideas!

    • February 17, 2019 / 9:23 pm

      Haha I like your thinking! x

  32. February 17, 2019 / 3:59 pm

    This is so nice. It can be hard to splurge on yourself sometimes, but it’s so so important.

    • February 17, 2019 / 4:48 pm

      I couldn’t agree more! x

  33. February 17, 2019 / 4:45 pm

    I am absolutely terrible at showing myself self care and love. I am the end of my priority list and it needs to change. I absolutely LOVE this post!

    • February 17, 2019 / 9:26 pm

      I totally relate- I think a lot of us are guilty of it actually. Thank you! x

  34. jade bevan
    February 17, 2019 / 5:53 pm

    omg i love your photos! they are amazing 🙂

    thanks for sharing loved this post


  35. February 17, 2019 / 8:21 pm

    I love this post, Soph! Self-love is so important – regardless of the occasion! New lingerie is always a great and easily the fastest way to get a boost in confidence! Fresh flowers are my favorite, especially sunflowers. Thanks for sharing this list!

    cabin twenty-four

    • February 17, 2019 / 9:31 pm

      Thank you, I totally agree! Aw I love sunflowers too- they’re so uplifting aren’t they!? x

  36. Hayley
    February 17, 2019 / 8:23 pm

    Love this! I went down a similar route this year – I’m currently single haha! Really nice ideas and I think we should all care for ourselves more. In a relationship or not we all deserve to get ourselves a treat!


    • February 17, 2019 / 9:42 pm

      Thank you, I completely agree and I hope you had a nice Valentines! x

  37. February 17, 2019 / 8:45 pm

    Sometimes I think we forget how much we ourselves do, and you make a good point – you should at least be your own favorite person! I wouldn’t think of myself as my favorite person, but I’d say it’s a good practice to do because it’s all about acknowledging how amazing you yourself are 🙂

    A good treat yourself day is definitely needed every once in a while! It’s great to have something to look forward to – say if you were to treat yourself to something at the end of the month every month/couple of months!

    In terms of keeping your mind focused on a book – the app Flora is a great way to focus (you set the time you want to focus for and then you must leave your phone open on the app – It creates a tree of productivity – if you close the app your tree dies).

    I recently treated myself to a Rubik’s Cube (really odd I know haha) but I just wanted something challenging that would end up being something fun to do during my spare time 🙂


    • February 17, 2019 / 9:52 pm

      I totally agree! Ooh thats such a good point- a treat is great but actually having one to specifically look forward to is an additional level of enjoyment! Thanks for the recommendation, Flora sounds really useful so I’ll definitely be looking into it! I love that you treated yourself to something so out of the box and I hope you enjoy trying to crack it! x

  38. February 17, 2019 / 9:32 pm

    Mmm so many of those ideas hits the spot!! I was so tempted to buy new lingerie just for myself (cause I’m in a LDR and my boyfriend isn’t here) but I love the idea of a luxury spa getaway too!! Ughh I just really need one right now. A new perfume is also really lovely. My boyfriend and I don’t celebrate Valentine’s traditionally but I’m sure I’ll get some gifts from him at some point haha!!

    • February 17, 2019 / 9:59 pm

      I’m so glad! I could always do with a trip to the spa haha! It’s definitely not for everyone but I still hope you had a lovely day x

  39. February 17, 2019 / 9:45 pm

    Great ideas! This post makes me want to buy new lingerie (love the photo), new fragrance, and yes to new bedding! I absolutely agree with the “treat yourself” mentality.

    • February 17, 2019 / 10:01 pm

      Thank you! Go for it, I’ve given you a good excuse haha! x

  40. February 17, 2019 / 10:13 pm

    I’m all for self love! I like a good pamper session and just relaxing. Thanks so much for sharing your post!
    Fran x

  41. February 17, 2019 / 10:46 pm

    Such a great post! Everything you’ve mentioned sounds great and are such treats! It’s so important to indulge and treat yourself every now and then, I think anyway 🙂 Also, that Boux Avenue set is gorgeous!!xo

    Char |

    • February 18, 2019 / 3:51 pm

      Thank you! I couldn’t agree more, Box Avenue have some gorgeous pieces don’t they!? x

  42. Melissa Kacar
    February 17, 2019 / 11:46 pm

    This is such an important post, I loved reading it! Thanks for sharing your advice! 🙂

  43. February 18, 2019 / 4:40 am

    Love this idea…although I’m one who ‘treats
    myself all year’ already so I’m already well taken care off in the buying myself stuff club haha

    • February 18, 2019 / 6:21 pm

      Haha maybe this post isn’t quite for you then, doesn’t seem like you need anymore encouragement! x

  44. February 18, 2019 / 7:34 am

    Can’t remember when was the last time I gave myself a nice treat 🙂 I immedietly need to fix this mistake!
    Lots of love ♥ January Girl

  45. February 18, 2019 / 10:13 am

    These are great ideas! I always treat myself on Valentine’s Day, I’ve never been in a serious relationship so I’ve learnt to appreciate my ‘alone’ time and do a bit of self-care/self-love once in a while. Such a fab post x

    • February 18, 2019 / 6:31 pm

      I’m so glad you think so! Its great that you appreciate yourself like that! x

  46. February 19, 2019 / 9:16 pm

    It is so nice to treat yourself, especially on a holiday. I enjoy books, makeup, and skin care. I won’t pass up dark chocolate either.

    • February 20, 2019 / 9:10 am

      I completely agree! There’s definitely always a way of treating yourself no matter your interests! x

  47. February 20, 2019 / 8:42 am

    Oh so true and sometimes its definitely the small things that make us feel better like a nice skin mask or lingerie as you pointed out 🙂 ♥


    • February 20, 2019 / 9:15 am

      I couldn’t agree more! Even just small treats are enough to make a real difference to our moods! x

  48. February 20, 2019 / 1:46 pm

    It is so important to practice self love!
    Thank you for the tips on showing yourself self love – I’m so bad at this and feel guilty buying things for myself a lot of the time which I shouldn’t.
    I definitely want to treat myself to some new lingerie, I haven’t for so long x

    • February 21, 2019 / 8:41 am

      I completely agree- I definitely relate to feeling guilty about treating myself but wouldn’t have a second thought about treating someone else, it’s crazy isn’t it?! x

  49. February 20, 2019 / 8:05 pm

    Ah all these things sound amazing! I nice hot bath and new sheets literally is the dream, I actually love getting new lingerie especially if it matches, I just feel like I have my life together that way! This is a lovely post xx

    • February 21, 2019 / 8:51 am

      I completely agree- fresh sheets are just amazing! I feel the exact same when I have a matching set on haha! x

  50. February 20, 2019 / 9:23 pm

    Great post Sophie! I simply love love haha! I think it’s super nifty you got to have a luxury spa break with your bf! I hope you guys had an awesome time, I’m sure of it though. I got fresh roses for Vday too and they’re actually still alive all now 😯 I didn’t know Laura had bath products actually, I’m only use to their makeup. And might I add that lingerie set in your pic is mega sexy!!!! I think you’re right and I may have to go buy some lol.

    xx Lena |

    • February 21, 2019 / 8:56 am

      Thank you! It was amazing thank you, I hope you had a great Valentines too, it’s amazing that the roses are still going! Yes her bath & body products are absolutely gorgeous but definitely a splurge! Enjoy treating yourself! x

  51. February 20, 2019 / 11:53 pm

    I’m all for self love! New fragrance sounds good, I’ve actually had a few perfumes in my list that I wanted to get but just waiting for the right time 🙂

    • February 21, 2019 / 9:07 am

      Ooh I have so many things on my beauty wishlist too! x

  52. February 21, 2019 / 1:05 am

    New lingerie! This is something that I never give myself the treat to purchasing more often than I want to. I absolutely love coming home with some new lingerie and just feeling super sexy and femme <3


    • February 21, 2019 / 9:14 am

      I love that feeling too- it can make such a difference can’t it!? x

  53. February 24, 2019 / 2:42 am

    Need to get myself some new bedding. New makeup is always a treat too